Every pitch for new beer commercials over the past 10 years should have included one concept that was just - "get Vanilla Ice to reprise his Ice, Ice, Baby persona and perform the song in a commercial".
There really woudn't need to be anything else to this concept, it's almost just like re-stating the obvious. Castle Beer (has anyone ever tried this beer by the way?) was lucky enough to land the Ice-man for their spot.
Expected Results: Castle Beer better be brewing more beer...I would expect sales to quadruple over the next 30 days. And eventually Castle Beer will replace water. So I guess you could call this commercial life changing.
No comments:
Post a Comment